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Case Study: Mowana Spa: A top-to-toe experience

Title
Mowana Spa: A top-to-toe experience 

Author
Dr Nathalie Chinje & Alison Gaylard 

Pages
20 

Product Type
Case 

Reference #
WBS-2015-15 

Teaching Note
Not available 

Institute

Setting
South Africa 

Year
2015 

Keywords
Marketing, Marketing Strategy



Summary/
Abstract
Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again. The spa industry was becoming increasingly competitive and now, in September 2015, Hunink was reviewing all that she and her team had done to create an experience that would set Mowana apart from the many other day spas in the suburb of Fourways. She wondered what the spa was getting right and what else it could do to grow its customer base.

 


 

 

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