Africa, Competencies, CSFs, Globalization, Internationalization
Relevance of global economy is a fact. Internationalization is becoming significant. Many countries have started their internationalization process, but not all of them are successful. Thus, the core aim of this case study is identify the critical success factors (CSFs) in African context. Identified CSFs possibly will push the economies and firms to manoeuvre the process of internationalization in a speedier way. To enable thereby, a new framework is also proposed.