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Case Study: Women in Wine: Can Principles Turn a Profit?

Title
Women in Wine: Can Principles Turn a Profit? 

Author
Dr Zanele Ndaba & Jacklynne Hobbs 

Pages
27 pages 

Product Type
Case 

Reference #
WBS-2017-2 

Teaching Note
Not available  

Institute
Wits Business School - University of the Witwatersrand 

Setting
Cape Town, South Africa  

Year
2017 

Keywords
BEE, Human Resources, Organisational Design & Development



Summary/
Abstract
In October 2016, the management team of Women in Wine – South Africa’s first wine brand to be owned and controlled by black women – gathered to prepare for the annual meeting of company shareholders. Operating conditions locally and abroad over the preceding year had once again proved extremely challenging, and chief executive officer (CEO) Beverly Farmer felt the firm needed decisive action to improve its fortunes. Accordingly, she was going to present two possible courses of action to shareholders: focus resources on developing a more innovative marketing strategy for the company, or acquire a property to enable diversification into hospitality and farming ventures. Farmer wondered which option would be most effective in enabling Women in Wine to fulfil its central purpose: giving black women – particularly farm workers – a meaningful stake in a sector that had traditionally been controlled by white men.

 


 

 

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Emerald AABS Case Study Competition 2016-17

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