About AABS Case Studies
Over 500 African case studies are listed in the AABS case study database. The database shows the details of the case study and the abstract.
How to order a Case Study
To order the case study you will need to contact the institution or case clearing house listed alongside the case study.
Fees will vary depending on the case, where it originated, what it is to be used for, the number of students using it and whether you are a member of that institution.
Each institution will be able to provide a guideline as to the costs involved.
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NTN in Nigeria: Sailing too close to the wind?
In July 2016, MTN’s newly appointed CEO, Rob Shuter, was considering how it was possible that the company had been fined US$5.2 billion (R78 billion) by the Nigerian Communications Commission (NCC) in October 2015. He also wondered what could be don
Women in Wine: Can Principles Turn a Profit?
In October 2016, the management team of Women in Wine – South Africa’s first wine brand to be owned and controlled by black women – gathered to prepare for the annual meeting of company shareholders. Operating conditions locally and abroad over
The Expansion of Choppies into Africa
On a Saturday morning in early October 2015, Choppies chief executive officer (CEO), Ramachandran Ottapathu, made his weekly visit to a Choppies store. While watching the familiar scenes in the Choppies superstore in Gaborone, he considered the compan
Volkswagen South Africa: VW up! Marketing
At the beginning of August 2016, Bridget Harpur, marketing brand manager for Volkswagen Group South Africa (VWSA), and Mark Handley, national sales manager, were debating how to grow sales of the entry-level VW up! that VWSA had launched in February 2
FirstRand: Finding its path into the Indian Market
In February 2008, eight months after FirstRand Limited sent Stephan Claassen to India to gather insights for a market-entry strategy into that country – the initial preference being to set up as a retail bank – Claassen presented a strategy to the
A Tale of Three Houses
The first thing Thandie Dhlomo, sales partner at the Rawson Property Group, did when she arrived home on a chilly Friday evening in July 2016 was pour herself a glass of red wine, kick off her shoes and curl up on her couch. She felt exhausted. Her la
National Development Plan: The Outlook in 2016
At the beginning of 2016, South Africa faced what Songezo Zibi, outgoing editor of Business Day, termed a “perfect storm”. President Jacob Zuma’s December 2015 decision to replace finance minister Nhlanhla Nene with David van Rooyen, an African
Scaling Innovations in Education: The Namibian Milieu
Education is a means to succeed as it lessens life challenges. In globalized knowledge society it has vital role, as it empowers to interpret rightly, innovate and find means for better living. Innovations are often proposed as solutions to the educat
Ellerines and African Bank: Suitable Suitors? Part A
At the end of the third quarter of 2007, Leon Kirkinis, chief executive officer (CEO) of African Bank Investments Limited (ABIL), unexpectedly arrived at the head office of Ellerine Holdings Limited (EHL), a South African furniture retail group, with
Systems Approach to Namibia’s Infrastructure Development
Government of Namibia has identified scaling-up investment in infrastructure as a key enabler to achieve development objectives in 4th National Development Plan (NDP4). How can Namibia develop infrastructure requirements needed to unlock the potential
City Lodge Hotel Group: Redefining Segments and Brands
In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africa’s leading hotel chains to launch a new concept in short-stay accommodation. However, by 1990, his City Lodge select service hotel concept bo
Old Mutual: Breaking into the mass market
It was November 2014 and just three months since Old Mutual, a well-established, global financial services group, had launched the 2-in-One Savings product to target the South African retail mass market. Anele Mbuya, senior marketing actuary for Old M
Mowana Spa: A top-to-toe experience
Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again. The spa industry was
Strategy Mapping: Case of NamWater
Knowing-doing gap is an issue that most organizations struggle with. Strategy mapping can help to overcome that gap by illustrating strategy in a cause-and-effect format, and making strategy easier to understand. This in turn can facilitate the bridge
Entrepreneurship Development in Namibia
Entrepreneurship has assumed tremendous importance for accelerating economic growth both in developed and developing countries (Baporikar, 2007, 2009). It promotes capital formation and creates wealth in country. Hence, entrepreneurship development is
SWOT Approach for Flying High: A Case of Air Namibia
When you run an organisation, one is likely to have many issues which need attention and prioritisation. More so, it is true when it a complex organization like that of airlines. Airlines, not only has diverse mix of people who bring a range of skills
Strategic Approach to Tourism Development: A Case of Namibia
The importance of the tourism system for economic development in Namibia has been clearly acknowledged in the development strategies and plans. Despite this, there have been few detailed and comprehensive studies of the structure, dynamics and potenti
Kagiso Trust: Deciding its Future
In November 2014, Kagiso Trust (KT) was at an important crossroads. Anti-apartheid struggle icons such as Dr Beyers Naudé and Archbishop Desmond Tutu had established the organisation with European Union (EU) funds in the 1980s to promote the struggle
Beauty Factory: Planning a Future in a Slow Economy
Le-Sel Research, a family-owned, South African manufacturer of beauty products, launched Beauty Factory in 2011, after seeing a gap for affordable, high-quality beauty products. As a boutique retailer of beauty and home products, the brand had achieve