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AABS Case Studies

Microfinance and the Kipsigis of Southwest Kenya

A group of business students and their professor travel to rural Kenya to work with Free The Children (FTC), an in-situ, non-governmental organization (NGO) that is focused on generational social change through education for children. This Canadian NG

Deposita - Whether to Dominate the Value Chain or Not

Post-Apartheid South Africa has been characterized by high levels of crime, but also by sustained increases in the income levels of the previously disadvantaged black community. Cash is the preferred method of payment for new entrants into an economy,

Royal Dutch/Shell in Nigeria Stakeholder Simulation: The Ogoni

The goal of the simulation is to illustrate the challenges in anticipating points of common interest, and the difficulties of overcoming initial antagonistic framing in order to work together to develop novel positions. The simulation illustrates the

Royal Dutch/Shell in Nigeria Stakeholder Simulation: Shell Petroleum Development Company of Nigeria (SPDC)

The goal of the simulation is to illustrate the challenges in anticipating points of common interest, and the difficulties of overcoming initial antagonistic framing in order to work together to develop novel positions. The simulation illustrates the

Royal Dutch/Shell in Nigeria Stakeholder Simulation: Pengassan

The goal of the simulation is to illustrate the challenges in anticipating points of common interest, and the difficulties of overcoming initial antagonistic framing in order to work together to develop novel positions. The simulation illustrates the

Royal Dutch/Shell in Nigeria Stakeholder Simulation: The Movement for the Survival of the Ogoni People (MOSOP)

The goal of the simulation is to illustrate the challenges in anticipating points of common interest, and the difficulties of overcoming initial antagonistic framing in order to work together to develop novel positions. The simulation illustrates the

Royal Dutch/Shell in Nigeria Stakeholder Simulation: Human Rights Watch

The goal of the simulation is to illustrate the challenges in anticipating points of common interest, and the difficulties of overcoming initial antagonistic framing in order to work together to develop novel positions. The simulation illustrates the

Social Enterprise Under Adversity: Bridge EXP in Kibera (A)

The case illustrates the opportunities, challenges and trade-offs involved in developing a pro-social business venture in emerging economies by outlining the interplay between a Nairobi-based venture by Insta Products (Insta) and a Toronto-based non-p

Goedehoop: When Social Issues Become Strategic

This case chronicles a change process to counteract the epidemic of HIV/AIDS on a coalmine in South Africa that impacts the sustainability of the organization. The case describes the business case for dealing with the problem and the sequence of event

Market Stretch

Bio-Oil is a multi-purpose skin care product that has gone from being sold only in South Africa to being the No. 1 scar treatment product in 16 of the 17 countries that it is distributed. Retail sales have jumped from R3 million per annum to R1 billio

Netcare's International Expansion

In 2008, the acquisition of the General Healthcare Group (GHG) in the United Kingdom had propelled Netcare Limited (Netcare) from a predominantly South African operation into one of the largest private hospital groups in the world. One of Netcare's ke

Making Waves in Rural Kenya

The developers of a simple, inexpensive, locally produced rain water harvesting system tackle the social marketing issues in the undeveloped market of rural Kenya. The benefits of the product are obvious but the poverty levels and entrenched tradition

African Tiger (B)

AWARD WINNING CASE - This case series won top prize in the 2010 Association of African Business Schools (AABS)/EMERALD case competition. In January 2007, Tiger Wheels (Tiger) and ATS informed its lead banker in Germany that it was forecasting a breach

African Tiger (A)

AWARD WINNING CASE - This case series won top prize in the 2010 Association of African Business Schools (AABS)/EMERALD case competition. In early 2005, South African company Tiger Wheels Limited (Tiger) had established a global footprint in the manufa

Adcock Ingram: Decisions and Motives That Steer Acquisitions

The case sketches the story of a charismatic and ambitious young business leader who, through value-adding commercial transactions, has helped set a South African pharmaceutical company, Adcock Ingram, on a trajectory of growth. The case reader meets

Ebio - What Value are Social Partnerships in South Africa?

The case deals with the evolution of a socially based business that provides education and work-preparedness to underprivileged people in South Africa. The case takes place in South African townships and involves the formation of a firm that provides

Botswana Uniform Agency (PTY) (B)

The managers call a meeting of all staff as a strike is threatened over a pay dispute in this rural African company. They learn that the real issue is the disparity between the pay of some workers. This is the sequel to Botswana Uniform Agency (PTY) L

Royal Dutch/Shell in Nigeria Stakeholder Simulation: Nigerian National Petroleum Corporation

The goal of the simulation is to illustrate the challenges in anticipating points of common interest, and the difficulties of overcoming initial antagonistic framing in order to work together to develop novel positions. The simulation illustrates the

Yogurt Mamas: Probiotics in Tanzania

The case illustrates a grassroots enterprise path to self-sufficiency in a subsistence market context. It explores the gradual evolution of a business model with strong pro-social mandates (pro-health, pro-women) and asks which growth options may best

Yola: Managing Multiple Challenges

The South-African founder of Yola, a San Francisco-based company that provides simple website creation software, has developed a vibrant business that went from eight to more than 40 employees in only a year. He has secured two rounds of funding from

Barrick Gold Corporation - Tanzania

This case examines the giant Canadian mining corporation, Barrick Gold Corporation (Barrick), (called Africa Barrick Gold plc since 2009), and the way it engages in sustainable community developments that surround its mining activities in Tanzania. Fo

Chabros International Group: A World of Wood

The Chabros International Group case examines how a Lebanese multinational wood company confronts a drastic drop in its largest subsidiary's sales after 2008's global economic crisis. Antoine Chami, Chabros's owner and president, was reviewing his com

Stakeholder Management and the Endangered Wildlife Trust

The Endangered Wildlife Trust (EWT) had been in existence for 35 years and up until recently had grown organically by taking on new projects as and when they arose. While this had had the advantage of the EWT maintaining its relevance, the EWT had los

Danimal in South Africa: Management Innovation at the Bottom of the Pyramid

The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created specifically for the market at the base of the pyramid. It explains how management of the product lin

Platmin Mining: Managing Your Stakeholders in Developing Economies

This case deals with the problems that Platmin faces as it heads toward full production at a new open-cast mine in the Pilanesberg area in South Africa. Platmin is caught in a very difficult situation that is affecting the viability of the operation:

Ransom on the High Seas: The Case of Piracy in Somalia

The setting of this case is off the coast of the failed state of Somalia, where incidents of piracy have increased dramatically over the past few years. In this case a group of 14 pirates have hijacked a cargo ship full of machinery, but have yet to m

Woolworths SA: Making Sustainability Sustainable

Woolworths was founded in 1931 by Max Sonnenberg, with one store in Cape Town. By 2009, it had 408 stores, making it one of the largest retail chains in the country. Woolworths’ main product ranges are food, clothing and homeware, targeted predomina

Woolworths SA: Making Sustainability Sustainable

Woolworths was founded in 1931 by Max Sonnenberg, with one store in Cape Town. By 2009, it had 408 stores, making it one of the largest retail chains in the country. Woolworths’ main product ranges are food, clothing and homeware, targeted predomina

First National Bank: Developing a Culture of Innovation

It was mid-September 2010. All 50 finalists in the annual First National Bank (FNB) Innovators Campaign were about to present their ideas to the judges. For CEO Michael Jordaan, this was a highlight in his calendar – he always looked forward to bein

 

 

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Emerald AABS Case Study Competition 2016-17

The Emerald AABS 2016-17 Case Study Competition winners will be announced at the Connect conference hosted by the AUC School of Business. 

AABS Case Studies

Over 300 African case studies are listed in the AABS case study database.

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