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AABS Case Studies

Legal Aid Board: Balancing the Scales of Justice

In 1998/1999, the Legal Aid Board faced closure because of a contingent liability of more than R600 million for legal services delivered by private practitioners to the organisation’s clients. Since then, through three phases of transformation, unde

Andbeyond: From Africa to India and Beyond

Steven Fitzgerald looks relaxed as he arrives home from his fourth trip to South America this month. The chief executive officer of Andbeyond (originally Conservation Corporation Africa), a leader in luxury ecotourism, is taking his company to new cli

Brian Bruce: New Century Leader

Brian Bruce – New Century Leader In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years. His leadership has resulted in a s

eNaTIS: What Went Wrong?

On 31 May 2007, Werner Koekemoer, project manager for the eNaTIS (a new national traffic information system) in the Department of Transport (DoT), and Johan Vorster, project director of Tasima (the consortium that had developed the system), met to ref

Treatment Action Campaign: Managing Activists (TAC)

It was mid-2008 and Zackie Achmat, founder of the Treatment Action Campaign (TAC) − widely regarded as one of the most successful HIV/AIDS activist organisations in the world − sat in his office in the historic Westminster House in Adderley Street

Dan Olofsson: IT Magnate at a Turning Point

“We cannot just sit by and do nothing!” said Sebastian Olofsson to his uncle, Dan Olofsson, a Swedish IT billionaire and owner of a private game reserve in Hluhluwe (northern KwaZulu-Natal, South Africa). It was February 2003, they were both at th

Pick n Pay: Changing its Environmental Footprint

Pick n Pay’s initial steps to address environmental issues in the 1980s culminated in 2007 with the launch of its Sustainable Development Vision and Action Plan. Although the plan commits the organisation to a number of environmentally-friendly goal

Cape Herb & Spice Company: Choosing a Growth Strategy

Irene Ivy-Schuurmans and Dale Kneen started the Cape Herb and Spice Company in 1992, selling their wares from a modest barrow at the Cape Town Waterfront. They were housemates with full-time jobs, but both were passionate about cooking “wacky, creat

J L Zwane - Corporate Social Responsibility meets Social Entrepreneur

It was October 2007 and more than 13 years had elapsed since South Africa’s first non-racial, democratic elections. Social entrepreneur Reverend Spiwo Xapile sat in his immaculate office at the J L Zwane centre, located on the corner of NY2 and NY7

Sandton City: Looking for a Sustainable Power Solution

In May 2008, Johannesburg’s Sandton City shopping complex was on the road to recovery from its experience that January, when it was hit hardest of all shopping centres in the country by Eskom’s random power cuts. Sandton City general manager, Gary

Yahluma: A Sustainable Business Model?

Yahluma: a Sustainable Business Model? In September 2007, Pindiwe Holomisa and Nomaciko Ngoasheng, started Yahluma Solutions Ltd with the intention of building a fully-owned contact centre in Buffalo City (Eastern Cape), and making use of a Departm

Netflorist: Maintaining Momentum

Netflorist managing director Ryan Bacher’s wife always gets flowers for Valentine’s Day. His mother always gets some for Mother’s Day. But neither sees him for days around those periods. His head is buried in flowers and gifts, and his mind is r

Sally Williams Fine Foods: To Market, To Market ...

Dries Pretorius, national sales manager of Sally Williams Fine Foods, a small manufacturer of luxury nougat, was furious. It was May 2007, four years since Sally Williams had first appointed its distributor and the thermostat at the distributor’s wa

Polecat: Poised for Growth

It was October 2007, and a perfect early summer’s day in Cape Town. In his small loft office, Michael Meltzer, founder of Zacron Industries CC trading as Polecat, which manufactured and marketed a patented clasp and claw device used in shopfitting a

South Africa - The Battle for Social & Economic Policy

On Saturday 13 January 2007, the South African president, Thabo Mbeki, stepped up to the podium at a mass rally of African National Congress (ANC) supporters in Witbank, Mpumulanga to deliver the annual January 8 Statement of the ANC National Executiv

African Bank Investments Ltd - Breaking through Microfinance Frontiers

By May 2007, African Bank Investments Limited (ABIL) had, under the leadership of Leon Kirkinis, become one of the predominant players in the provision of financial credit services to the mass employed population of South Africa. Over the years it ha

Kulula/Comair - Getting the Balance Right?

A plane flies overhead. As if on automatic pilot, Gidon Novick glances out his second floor office window. In reality, he doesn’t really notice the plane. His thoughts are elsewhere. He is planning: considering possibilities, ideas that could work f

Pravin Gordhan: Master Juggler

The 2006 tax year was a record one for Pravin Gordhan, commissioner of the South African Revenue Services (SARS). By March 2007, he had already outstripped Finance Minister Trevor Manuel’s revised tax collection target by R3 billion. And, at the las

MTN: One Group; One Vision; One Brand

On 17 April 2005 African cellular telecommunications company MTN finally launched its new ‘everywhere you go’ pay-off line across all of its African operations. Three months later, with the rush over, MTN’s group executive director: marketing, S

Kulula.com: Now Anyone Can Fly

kulula.com was South Africa's first true low-frills airline and had managed to be profitable from day one. Its somewhat unconventional, but very funky communication strategy contributed hugely towards its successful performance. Advertising agency, mo

Black Like Me: Creating a Legacy: Part E

The first part of this case is set in 1985, when twenty-five year old Herman Mashaba and two colleagues decided to enter the ethnic hair-care market in a politically turbulent South Africa with an evocative name for their product and a R30 000 loan. T


This two-case series tells how the Nigeria Social Insurance Trust Fund decided to review its rates of contribution and of the ceiling on insurable earnings. This may seriously affect staff costs and Ivy Consult managers wonder whether to comply or to


This two-case series tells how the Nigeria Social Insurance Trust Fund decided to review its rates of contribution and of the ceiling on insurable earnings. This may seriously affect staff costs and Ivy Consult managers wonder whether to comply or to


A young lawyer faces lots of difficulties at every step of the procedure to incorporate a company for his clients. As he kept a mental debate on the payments he has been obliged to make, he asks himself: Is there really a clear-cut line between briber


A young man came back from England to work in his father’s business. He was quick to see an urgent need for change in the way the company was run. The number of family members working in the company created an unprofessional atmosphere leading to in


The case is a role play with two sides: the Management and the Union, each of which is divided by sectional interests which must be appeased even before the bilateral negotiations commence The case can be used to teach a class on Union/Management nego


Jumai Dongtoe, the Human Resources Manager of Populace Bank, was confused. Within the last month over 60 people had resigned from the Bank. Five branches were without a branch manager. The former MD was taking all the good people to join him in his ne


This forms part of a three-case series. The main teaching objective is to achieve a good understanding of the requirements of team building and team work. The case shows the management team of the Nigerian operation of a worldwide pharmaceutical compa



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Emerald AABS Case Study Competition 2016-17

The Emerald AABS 2016-17 Case Study Competition winners will be announced at the Connect conference hosted by the AUC School of Business. 

AABS Case Studies

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