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AABS Case Studies

About AABS Case Studies

Over 500 African case studies are listed in the AABS case study database. The database shows the details of the case study and the abstract.  

How to order a Case Study

To order the case study you will need to contact the institution or case clearing house listed alongside the case study.

Fees will vary depending on the case, where it originated, what it is to be used for, the number of students using it and whether you are a member of that institution.

Each institution will be able to provide a guideline as to the costs involved.

Searching for a Case Study

All fields in the case studies are searchable. In order to seach the case studies you will need to type your keywords below. Click here for help with searching

The profit-sharing problem

This short case is one of a mini-series of practical exercises in persuasive oral presentations. The back-office staff of a bank are disgruntled because the current profit-sharing scheme favours the front-office staff, and many competent people have b


Jumai Dongtoe, the Human Resources Manager of Populace Bank, was confused. Within the last month over 60 people had resigned from the Bank. Five branches were without a branch manager. The former MD was taking all the good people to join him in his ne


Red Star is a Nigerian courier company that has a technical agreement with Federal Express (Fedex). The case provides a short history of thecompany and a brief presentation of Red Star services. The company was in a sore state by 1995, with high debts

The Saga of Prodigious Namibian Entrepreneur: Harold Pupkewitz

The world’s history is replete with examples of how individuals invested – called ‘entrepreneurs’ or ‘entrepreneurial managers’ - can result in big pay offs. These individuals dare to dream, have vision, foresight and untiring energy to pu

The Sebata Group: Doing Business the African Way

Matome Modipa, executive chairman and founder of the Sebata Group of technical engineering and management consultants, enjoyed coming to work. His offices in Midrand, near Johannesburg, had an open and friendly feel, and the pervading ethos reflected


The South African car industry has always attracted the major car makers in the world since the 1920s. Although the industry managed to overcome the turmoils of the Great Depression and the Second World War, due to the apartheid policy of its governme

The South African economy: coping with the legacy of apartheid

The South African economy is characterised by extreme income disparity along racial lines. Many blacks are unemployed and poor, while most whites are better off. This uneven distribution of wealth is the direct result of the apartheid system that was

The South African lottery: a battle for hearts and minds

The South African National lottery had been in the firing line of the media and public since its inception. The continuous distrust and suspicion with regards to the operations of the two role players, Uthingo (the license holder) and the National lot

The Times – Bridging the Old with the New

It was April 2007, and Ray Hartley still had myriad unanswered questions in the lead-up to the launch of a new daily newspaper, The Times, in June 2007. As the editor, he debated whether the paper, with its online functionality, would be targeting a b

The Turnaround of Kenya Wildlife Service

In September 2010, three months to the end of his 6 year contract as Managing Director of the Kenya Wildlife Service (KWS), Dr. Julius Kipng’etich was reminiscing how he got into this job. “My appointment was over the radio. It was the media wh

The valuecard scheme

This short case is one of a mini-series of practical exercises in persuasive oral presentations. The head of product development of a bank needs to convince a client that the bank has the solution for his cash-handling problems. The objective is to pr

The Washing Powder Wars: Ariel vs Omo

On 12 November 2014, Omo, Unilever South Africa’s premium washing powder brand, was facing the biggest challenge yet to its 50-year dominance of the South African washing powder market. Proctor and Gamble (P&G) had launched Ariel in May of the previ

Tia's Muesli: Small Dog in the Big Dogs' Lair

In April 2011, Hani Niayesh, owner and managing director of breakfast cereal manufacturer, Tia’s Muesli, received an unexpected phone call from the Pick n Pay Hypermarket Head Office. The retailer, which formed part of one of South Africa’s bigges

Togada Nigeria Ltd (A)

This is the first of a two-case series (708-019-1 and 708-020-1). The (A) case describes how a Nigerian businessman was unexpectedly confronted with the request for a bribe at the beginning of his business relationship with a multinational firm operat

Togada Nigeria Ltd (B)

This is the second of a two-case series (708-019-1 and 708-020-1). The (A) case describes how a Nigerian businessman was unexpectedly confronted with the request for a bribe at the beginning of his business relationship with a multinational firm opera

TopTV: Changing the Face of the South African Pay-TV Landscape?

In May 2011, Vino Govender, CEO of the Johannesburg-based On Digital Media’s (ODM) TopTV, felt pleased about the 200 000 subscribers that had been secured in less than one year in the competitive South African satellite pay television (pay-TV) marke

Transnational Corporation of Nigeria

The Nigerian President, General Olusegun Obasanjo was closely involved in promoting TransCorp, a Nigerian company whose mission was 'to serve the global markets with premier products and services from world-class production centres based in Nigeria an


For a decade, South Africa's Transnet, enjoyed absolute monopoly of the country's transportation sector. It had control over virtually the entire transportation sector in South Africa. This made the executives of the company lethargic, which led to he

Transnet: the state-owned South African transport and logistics group: Maria Ramos' turnaround strategies

Transnet is a transport and logistics company controlled by the South African government. Started in the late 1850s as a railway system, it got company status in 1990. Being a government organisation, it suffered from inefficiency, bureaucracy and ove

Transport as an Enabler for Infrastructure Development in African Countries

The New Partnership for Africa's Development (NEPAD) identifies infrastructure and regional integration as major parameters for economic growth and poverty reduction in Africa. Regional integration is essential to building markets, creating robust and

Treatment Action Campaign: Managing Activists (TAC)

It was mid-2008 and Zackie Achmat, founder of the Treatment Action Campaign (TAC) − widely regarded as one of the most successful HIV/AIDS activist organisations in the world − sat in his office in the historic Westminster House in Adderley Street

Trucking Wellness: An Industry's Response to Managing HIV/AIDS

In 2012, South Africa was still one of the countries with the highest prevalence of HIV/AIDS in the world. Statistics SA estimated that in 2011, 10.6% of the total population and 16.6% of the adult population (people between 15 and 49 years of age) we

UBS AG: The Cost of Failing to Manage Operational Risk

On 15 September 2011, news of United Bank of Switzerland’s (UBS) operational failures in its investment banking division hit the market. Kweku Adoboli, a trader who worked at UBS’s central London branch, had beaten the control system and carried o

Umsinsi Health Care: Employees as partners: Is the time right for Umsinsi Health Care?

Ever since she had started Umsinsi Health Care (Pty) Ltd in South Africa in November 2008, Amanda Wilde’s vision had been to place the company, which distributed medical devices, in a trust for all of her employees. When this happened, they would be

United Nations inter-agency coordination in Southern Africa: "with a little help from the Boston Consulting Group"

The UN are a typical example of a global organisation with a complex politised and siloed structure. How does one make the parts collaborate? How does one affect change and performance improvement when one does not have formal authority? The teaching

Value Communications Ltd: to franchise or not ot franchise

In an attempt to solve the problem of a young son regarding the ethical use of the Internet, Kola Olusola discovered a great business opportunity in the growing Internet market in Nigeria. He had no background in information technology. He had worked



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Emerald AABS Case Study Competition 2016-17

The Emerald AABS 2016-17 Case Study Competition winners will be announced at the Connect conference hosted by the AUC School of Business. 

AABS Case Studies

Over 300 African case studies are listed in the AABS case study database.

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