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AABS Case Studies

About AABS Case Studies

Over 500 African case studies are listed in the AABS case study database. The database shows the details of the case study and the abstract.  

How to order a Case Study

To order the case study you will need to contact the institution or case clearing house listed alongside the case study.

Fees will vary depending on the case, where it originated, what it is to be used for, the number of students using it and whether you are a member of that institution.

Each institution will be able to provide a guideline as to the costs involved.

Searching for a Case Study

All fields in the case studies are searchable. In order to seach the case studies you will need to type your keywords below. Click here for help with searching

Concrete producers and bottlers

This technical note discusses a hypothesis developed from several case studies - the difference between 'concentrate producers' and 'bottlers'. The metaphors for this hypothesis derive from the carbonated soft drinks (CSD) industry. The note discusses

CONSTANTIA INSURANCE: NO SECOND CHANCES

Robert Shaw, CEO of Constantia Insurance Company Ltd, had a tough decision to make. Margaret Townsend, his senior Administrative Director, had just left his office, having confessed to breaking company policy. She had a long record of good service wit

Corporate Innovations at Sevenseas Technologies Ltd.

Seven Seas Technologies (SST) Ltd. was founded by Michael Macharia in 1999 when he was only 24 years old. Since then, SST Group had grown steadily over the years - evolving from a humble infrastructure based company to a multi-billion shilling full IC

Corporate Social Responsibility Activities related to HIV/AIDS Prevention at Sechaba Brewery Holdings Limited

This paper investigated the perceptions of Sechaba Brewery Holdings Limited employees on corporate social responsibility (CSR) activities related to HIV/AIDS prevention in order to provide informed guidelines and to increase awareness. The results in

Craggier National Park

Craggier National Park is a typical game reserve located in South Africa. The game reserve's management is trying to determine the optimal mix of animal species to stock a game reserve. Jointly they are trying to determine the mix of hunting packages

Craggier National Park

Craggier National Park is a typical game reserve located in South Africa. The game reserve's management is trying to determine the optimal mix of animal species to stock a game reserve. Jointly they are trying to determine the mix of hunting packages

CREATEGY(TM): THE RED HOT STRATEGY FOR CHILLIBUSH?

Early one fresh April morning in 2004, Dale Hefer, Managing Director of ChilliBush Marketing and Communications, entered the new building that she had recently acquired. She had started ChilliBush five years previously, operating from her Johannesburg

Critical Success Factors for Internationalization in African Context

Relevance of global economy is a fact. Internationalization is becoming significant. Many countries have started their internationalization process, but not all of them are successful. Thus, the core aim of this case study is identify the critical suc

Culture - Learning - Development Nexus in Namibian Higher Education

Significant body of literature suggests that different students have different styles of learning, in which they learn more effectively. Furthermore, the influence of cultural background on the way of thinking of individuals, and hence their learning

Customer relationship management at BBSN

Ronke Dawodu is the owner and Chief Executive Officer (CEO) of BBSN, a grocery retailer located in Lagos, Nigeria. From her travels and life experiences, Ronke has witnessed customer loyalty solutions and is desirous of such solutions for their custom

CUTIX PLC FACING THE CHALLENGES OF CHEAP IMPORTS

Chief Ajulu Uzodike, the chairman and CEO of Cutix Plc, was putting together his 2005 strategic plan for the board meeting scheduled for February 21, 2005. He was faced with the challenges of growing the business in the face of increased competition

Danimal in South Africa: Management Innovation at the Bottom of the Pyramid

The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created specifically for the market at the base of the pyramid. It explains how management of the product lin

Dan Olofsson: IT Magnate at a Turning Point

“We cannot just sit by and do nothing!” said Sebastian Olofsson to his uncle, Dan Olofsson, a Swedish IT billionaire and owner of a private game reserve in Hluhluwe (northern KwaZulu-Natal, South Africa). It was February 2003, they were both at th

De Beers: addressing the new competitiveness challenges

Traces the development of De Beers and the diamond industry from its inception in the mid-1800s to the year 2000. Discusses De Beer's history and strategy as the industry leader and its role in industry development. Enables deep examination of the int

De Beers and the Global Diamond Industry

De Beers Consolidated Mines has successfully managed the global diamond industry for many decades, propping up prices at all stages of the value chain, reducing price volatility and increasing consumer demand. By the end of the 20th century, however,

De Beers at the millennium

At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being linked to growing inequities and human rights violations. This, in turn, ha

De Beers' corporate transformation: the competitive pressures

The De Beers Group, which had maintained a monopoly on the global diamond trade since the early 20th century, had to change its business model by the turn of the 21st century. It adopted the 'Supplier of Choice' programme as a response to several alle

Debt relief: the African paradox

Sub-Saharan Africa (SSA) is by far the most indebted and aid-dependent region in the world. The total of its external debt stock being around 52.5% of its gross domestic product (GDP) in 2004. It was revealed by the United Nations Conference on Trade

DeeBee Company Ltd: from laboratory to market

A scientist, Dolapo Ogutuga, discovers a process of making wine from kola nuts. The first samples of his wine are well received by friends and close community. But it needs the marketing experience of his wife to turn the product into a commercial ven

Deposita: Whether to dominate the value chain or not

Post-Apartheid South Africa has been characterized by high levels of crime, but also by sustained increases in the income levels of the previously disadvantaged black community. Cash is the preferred method of payment for new entrants into an economy,

Deposita - Whether to Dominate the Value Chain or Not

Post-Apartheid South Africa has been characterized by high levels of crime, but also by sustained increases in the income levels of the previously disadvantaged black community. Cash is the preferred method of payment for new entrants into an economy,

Deutsche Bank AG: Spying on Stakeholders

In May 2009, news of Deutsche Bank’s spying operations became public. Over a period of six years, the bank’s corporate security department had conducted secret surveillance of certain employees, board members and shareholders. Deutsche Bank had ho

Dimension Data in Africa: Making BEE Week

In September 2012, IT firm Dimension Data paid out R1.26 billion to the various participants in a broad-based black economic empowerment (BBBEE) deal that the company had signed eight years earlier. When Dimension Data had first embarked on its empowe

Dimension Data in Africa: Making BEE Week

In September 2012, IT firm Dimension Data paid out R1.26 billion to the various participants in a broad-based black economic empowerment (BBBEE) deal that the company had signed eight years earlier. When Dimension Data had first embarked on its empowe

Discovery Ltd: Entrepreneurship in its DNA

On 1 September 2009, as financial services firm, Discovery Ltd was about to release its annual results for 2008/2009, its chief executive officer (CEO) and founder Adrian Gore, took some time to consider the company’s trajectory since its inception

 

 

 

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Emerald AABS Case Study Competition 2016-17

The Emerald AABS 2016-17 Case Study Competition entries are open. Click here for competition details. 

AABS Case Studies

Over 300 African case studies are listed in the AABS case study database.

Submit a Case Study Here

View a Case Study Here