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Case Study: AMAZON.COM: FROM STARTUP TO THE NEW MILLENNIUM

Title
AMAZON.COM: FROM STARTUP TO THE NEW MILLENNIUM 

Author
Stockport, GJ ; Street, D 

Pages
43 

Product Type
 

Reference #
300-014-1 

Teaching Note
300-014-8 (19) 

Institute

Setting
Worldwide 

Year
2000 

Keywords
e-Commerce ; Business growth ; Defining the business ; e-Business design ; Strategic choice ; Competitor analysis ; Leadership and culture ; e-Commerce and profitability



Summary/
Abstract
This case analyses the growth of Amazon.com from 1994 to 1999. It provides an ideal case on emerging e-commerce strategies and strategic thinking because of its first mover development and prominence, its accelerated growth and its recent and rapid emerge

 


 

 

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