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Case Study: FirstRand: Finding its path into the Indian Market

Title
FirstRand: Finding its path into the Indian Market  

Author
Peter Draper & Peta Krost Maunder 

Pages
11 pages 

Product Type
Case 

Reference #
WBS-2016-9 

Teaching Note
Not available 

Institute

Setting
India 

Year
2008 

Keywords
International Business, Banking, Strategy, International Relations



Summary/
Abstract
In February 2008, eight months after FirstRand Limited sent Stephan Claassen to India to gather insights for a market-entry strategy into that country – the initial preference being to set up as a retail bank – Claassen presented a strategy to the board that focused on setting up as a corporate investment bank in the Africa-India corridor. He knew he had done well in convincing FirstRand’s board of the strategy, but now wondered about other opportunities that would present themselves, and how the team in India would incorporate them into what would become FirstRand Bank India.

 


 

 

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