Log In

 

AABS Events

Special
Projects

Follow Us

 

 

 

Case Study: Nando's Chilli Sourcing: Innovation for Social Impact

Title
Nando's Chilli Sourcing: Innovation for Social Impact  

Author
Professor Boris Urban & Jacklynne Hobbs  

Pages
25 pages 

Product Type
Case 

Reference #
WBS-2015-13 

Teaching Note
available  

Institute
Wits Business School - University of the Witwatersrand 

Setting
South Africa  

Year
2015 

Keywords
Entrepreneurship



Summary/
Abstract
In late 2013, Nando’s, a global chicken restaurant chain, marked the successful implementation of a project for ethical sourcing of African bird’s eye chillies (ABE) – the signature ingredient of the brand. The initiative had set Nando’s on the road to securing its annual requirement of ABE from traceable sources, while improving the lives of participating small-scale farmers in Mozambique and Zimbabwe. However, Jed Goldstein, programme manager of the initiative, wondered whether Nando’s could sustain ethical sourcing of ABE in a context where procurement of other goods and services continued unchanged.

 


 

 

AABS Insight Newsletter

AABS Insight is the Association's quarterly newsletter.

Sign Up Here

 

Emerald AABS Case Study Competition 

The Emerald AABS 2017-2018 Case Study Competition is open! Entries close on 28 February 2018. 

AABS Case Studies

Over 300 African case studies are listed in the AABS case study database.

Submit a Case Study Here

View a Case Study Here