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Case Study: Nando's Chilli Sourcing: Innovation for Social Impact - Teaching Note

Title
Nando's Chilli Sourcing: Innovation for Social Impact - Teaching Note  

Author
Dr Yvonne Saini 

Pages
9 pages 

Product Type
Teaching note 

Reference #
WBS-2016-3 

Teaching Note
 

Institute
Wits Business School - University of the Witwatersrand 

Setting
South Africa  

Year
2016 

Keywords
Entrepreneurship



Summary/
Abstract
In late 2013, Nando’s, a global chicken restaurant chain, marked the successful implementation of a project for the ethical sourcing of African bird’s eye chillies (ABE) – the signature ingredient of the brand. The initiative had set Nando’s on the road to securing its annual requirement of ABE from traceable sources, while improving the lives of participating small-scale farmers in Mozambique and Zimbabwe. However, Jed Goldstein, programme manager of the initiative, wondered whether Nando’s could sustain the ethical sourcing of ABE in a context where the procurement of other goods and services continued unchanged.

 


 

 

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