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Case Study: Lew Auto: Getting the wheels turning

Title
Lew Auto: Getting the wheels turning 

Author
Dr Yvonne Saini & Stephanie Townsend  

Pages
6 pages  

Product Type
Case 

Reference #
WBS-2017-6 

Teaching Note
not available  

Institute
Wits Business School - University of the Witwatersrand  

Setting
South Africa  

Year
2017 

Keywords
Marketing, Marketing Strategy



Summary/
Abstract
As he made another payment to the previous owner of LEW Auto and Electrical & Aircon Repairs in June 2017, Peter Simelane, the new owner, was worried that his business was not growing as he had anticipated that it would. He had seen great potential for the business when he bought it in 2015, but by 2017 the business was still not living up to his expectations. He wanted to identify where the problem lay and what he needed to do to grow the business.

 


 

 

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