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Case Study: Massbuild: Culture Gets it Done

Title
Massbuild: Culture Gets it Done 

Author
Conrad Viedge & Angie Urban  

Pages
31 pages  

Product Type
Case 

Reference #
WBS-2015-10 

Teaching Note
available  

Institute

Setting
South Africa  

Year
2015 

Keywords
Human Resources, Organisational Design & Development



Summary/
Abstract
In February 2015, Llewellyn Walters, CEO of Massbuild, the building products division of Massmart, a warehouse retail organisation, was perplexed by the results of the 2014 employee engagement survey. The survey showed that employee engagement had continued to decline for a third year. Walters reflected on his decision in 2009 to work on the adage “culture will eat strategy for breakfast” and initiate a culture change process as a means of ensuring that Massbuild achieved its strategic objectives. The decision to go the culture route had not only led to better results, but also facilitated decisions regarding the division’s brands and resulted in renewed customer focus. He wondered what more the organisation could do to reinforce its culture.

 


 

 

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