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AABS Case Studies

About AABS Case Studies

Over 500 African case studies are listed in the AABS case study database. The database shows the details of the case study and the abstract.  

How to order a Case Study

To order the case study you will need to contact the institution or case clearing house listed alongside the case study.

Fees will vary depending on the case, where it originated, what it is to be used for, the number of students using it and whether you are a member of that institution.

Each institution will be able to provide a guideline as to the costs involved.

Searching for a Case Study

All fields in the case studies are searchable. In order to seach the case studies you will need to type your keywords below. Click here for help with searching

SWOT as a Strategy Tool for SMEs: A Case Study

Small and medium enterprises (SMEs) play a pivotal role in fostering socioeconomic development especially in developing countries. They aid employment, empower communities, and make positive contribution to GDP. This case study is about application of

Preventing Dropouts by Retention Strategies in Higher Education

Student discontinuing at masters level is an observed problem at many SADC Universities. This case study is about reducing the number of students who discontinue by adopting proper retentions strategies. Through review of core constructs, current appr

Tom Boardman: The Leader as Agile Learner

Tom Boardman learnt volumes when he created and sold Boardmans (the store) in the 1980s, and when he led Nedbank from an ailing organisation, through its turnaround in the early and mid-2000s, to one of the top banks in 2010. In May 2016, Kinnevik, a

Gourits Cluster Biosphere Reserve: Towards Sustainability Teaching Note

The Gouritz Cluster Biosphere Reserve (GCBR), an international biosphere reserve programme, is an initiative of the United Nations Educational, Scientific and Cultural Organization (UNESCO). UNESCO describes these reserves as “learning sites for sus

The South African Post Office: On the Brink

Mark Barnes, chief executive officer of the state-owned South African Post Office (SAPO), leaned back in his plane seat and started reviewing his notes. He and his team of executives were returning to Johannesburg after a meeting in Cape Town with mem

The South African Minimum Wage Conundrum: Equality vs Growth?

On 8 February 2017, parties to the National Economic Development and Labour Council (NEDLAC) signed an agreement on the introduction of a national minimum wage (NMW). The only party that refused to sign the agreement initially was the Congress of Sou

Altis Biologics: From Labs to Riches? Update

In January 2017, Dr Nicolaas Duneas, founder and chief executive officer of Altis Biologics – a small, South African-based biotechnology company specialising in bone regeneration – was beginning to wonder whether he had chosen the right strategy f

Massbuild: Culture Gets it Done

In February 2015, Llewellyn Walters, CEO of Massbuild, the building products division of Massmart, a warehouse retail organisation, was perplexed by the results of the 2014 employee engagement survey. The survey showed that employee engagement had con

Lew Auto: Getting the wheels turning

As he made another payment to the previous owner of LEW Auto and Electrical & Aircon Repairs in June 2017, Peter Simelane, the new owner, was worried that his business was not growing as he had anticipated that it would. He had seen great potential fo

Nando's Chilli Sourcing: Innovation for Social Impact - Teaching Note

In late 2013, Nando’s, a global chicken restaurant chain, marked the successful implementation of a project for the ethical sourcing of African bird’s eye chillies (ABE) – the signature ingredient of the brand. The initiative had set Nando’s o

Flowers4U.co.za: Satisfaction Infraction

On 17 February 2017, Thomas Quinn, the managing director of online florist, Flowers4U.co.za, received an irate email from one of his clients. The client was still not satisfied with a solution he had proposed the day before to make up for unmet expect

Nando's Chilli Sourcing: Innovation for Social Impact

In late 2013, Nando’s, a global chicken restaurant chain, marked the successful implementation of a project for ethical sourcing of African bird’s eye chillies (ABE) – the signature ingredient of the brand. The initiative had set Nando’s on th

City Lodge Hotel Group: Redefining Segments and Brands TEACHING NOTE

This case is set in 2015, when the City Lodge Hotel Group’s portfolio had risen to 55 hotels and an annual turnover of more than R1 billion. However, growing competition and increasing customisation within the hotel industry meant that in early Nove

NTN in Nigeria: Sailing too close to the wind?

In July 2016, MTN’s newly appointed CEO, Rob Shuter, was considering how it was possible that the company had been fined US$5.2 billion (R78 billion) by the Nigerian Communications Commission (NCC) in October 2015. He also wondered what could be don

Women in Wine: Can Principles Turn a Profit?

In October 2016, the management team of Women in Wine – South Africa’s first wine brand to be owned and controlled by black women – gathered to prepare for the annual meeting of company shareholders. Operating conditions locally and abroad over

The Expansion of Choppies into Africa

On a Saturday morning in early October 2015, Choppies chief executive officer (CEO), Ramachandran Ottapathu, made his weekly visit to a Choppies store. While watching the familiar scenes in the Choppies superstore in Gaborone, he considered the compan

Volkswagen South Africa: VW up! Marketing

At the beginning of August 2016, Bridget Harpur, marketing brand manager for Volkswagen Group South Africa (VWSA), and Mark Handley, national sales manager, were debating how to grow sales of the entry-level VW up! that VWSA had launched in February 2

FirstRand: Finding its path into the Indian Market

In February 2008, eight months after FirstRand Limited sent Stephan Claassen to India to gather insights for a market-entry strategy into that country – the initial preference being to set up as a retail bank – Claassen presented a strategy to the

Bank Windhoek Multi-Pronged Approach to Corporate Social Responsibility

Sustainability is crucial and to large extent adopting right approach to Corporate Social Responsibility (CSR) is needed to ensure the same and many sectors are doing so. Banking is no exception. This case delves on the CSR initiatives by Bank Windhoe

A Tale of Three Houses

The first thing Thandie Dhlomo, sales partner at the Rawson Property Group, did when she arrived home on a chilly Friday evening in July 2016 was pour herself a glass of red wine, kick off her shoes and curl up on her couch. She felt exhausted. Her la

National Development Plan: The Outlook in 2016

At the beginning of 2016, South Africa faced what Songezo Zibi, outgoing editor of Business Day, termed a “perfect storm”. President Jacob Zuma’s December 2015 decision to replace finance minister Nhlanhla Nene with David van Rooyen, an African

Critical Success Factors for Internationalization in African Context

Relevance of global economy is a fact. Internationalization is becoming significant. Many countries have started their internationalization process, but not all of them are successful. Thus, the core aim of this case study is identify the critical suc

Scaling Innovations in Education: The Namibian Milieu

Education is a means to succeed as it lessens life challenges. In globalized knowledge society it has vital role, as it empowers to interpret rightly, innovate and find means for better living. Innovations are often proposed as solutions to the educat

Ellerines and African Bank: A Toxic Acquisition Recipe - Part B

In August 2014, seven years after Ellerine Holdings Limited (EHL) had been purchased by African Bank Investments Limited (ABIL), the board of EHL announced that EHL and Ellerine Furnishers (Pty) Ltd (EF) had applied for voluntary business rescue. The

Ellerines and African Bank: Suitable Suitors? Part A

At the end of the third quarter of 2007, Leon Kirkinis, chief executive officer (CEO) of African Bank Investments Limited (ABIL), unexpectedly arrived at the head office of Ellerine Holdings Limited (EHL), a South African furniture retail group, with

Systems Approach to Namibia’s Infrastructure Development

Government of Namibia has identified scaling-up investment in infrastructure as a key enabler to achieve development objectives in 4th National Development Plan (NDP4). How can Namibia develop infrastructure requirements needed to unlock the potential

Anheuser-Busch InBev and SABMiller: Would Strategic Benefits come easily with "Newco"?

On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accep

City Lodge Hotel Group: Redefining Segments and Brands

In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africa’s leading hotel chains to launch a new concept in short-stay accommodation. However, by 1990, his City Lodge select service hotel concept bo

Old Mutual: Breaking into the mass market

It was November 2014 and just three months since Old Mutual, a well-established, global financial services group, had launched the 2-in-One Savings product to target the South African retail mass market. Anele Mbuya, senior marketing actuary for Old M

Fairway Hotel: Customer lifetime value through a loyalty programme?

In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward



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The Emerald AABS 2017-2018 Case Study Competition is open! Entries close on 28 February 2018. 

AABS Case Studies

Over 300 African case studies are listed in the AABS case study database.

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