Log In


AABS Events


Follow Us




AABS Case Studies

National Development Plan: The Outlook in 2016

At the beginning of 2016, South Africa faced what Songezo Zibi, outgoing editor of Business Day, termed a “perfect storm”. President Jacob Zuma’s December 2015 decision to replace finance minister Nhlanhla Nene with David van Rooyen, an African

Critical Success Factors for Internationalization in African Context

Relevance of global economy is a fact. Internationalization is becoming significant. Many countries have started their internationalization process, but not all of them are successful. Thus, the core aim of this case study is identify the critical suc

Scaling Innovations in Education: The Namibian Milieu

Education is a means to succeed as it lessens life challenges. In globalized knowledge society it has vital role, as it empowers to interpret rightly, innovate and find means for better living. Innovations are often proposed as solutions to the educat

Ellerines and African Bank: A Toxic Acquisition Recipe - Part B

In August 2014, seven years after Ellerine Holdings Limited (EHL) had been purchased by African Bank Investments Limited (ABIL), the board of EHL announced that EHL and Ellerine Furnishers (Pty) Ltd (EF) had applied for voluntary business rescue. The

Ellerines and African Bank: Suitable Suitors? Part A

At the end of the third quarter of 2007, Leon Kirkinis, chief executive officer (CEO) of African Bank Investments Limited (ABIL), unexpectedly arrived at the head office of Ellerine Holdings Limited (EHL), a South African furniture retail group, with

Systems Approach to Namibia’s Infrastructure Development

Government of Namibia has identified scaling-up investment in infrastructure as a key enabler to achieve development objectives in 4th National Development Plan (NDP4). How can Namibia develop infrastructure requirements needed to unlock the potential

Anheuser-Busch InBev and SABMiller: Would Strategic Benefits come easily with "Newco"?

On 11 November 2015, Carlos Brito, chief executive of global leading beer brewer Anheuser-Busch InBev (AB InBev), presented his final offer of US$105.5 billion (£69.8 or £44 pounds per share), to acquire its rival, SABMiller, which the company accep

City Lodge Hotel Group: Redefining Segments and Brands

In 1985, the market regarded Hans Enderle as foolhardy when he resigned from the helm of one of South Africa’s leading hotel chains to launch a new concept in short-stay accommodation. However, by 1990, his City Lodge select service hotel concept bo

Old Mutual: Breaking into the mass market

It was November 2014 and just three months since Old Mutual, a well-established, global financial services group, had launched the 2-in-One Savings product to target the South African retail mass market. Anele Mbuya, senior marketing actuary for Old M

Fairway Hotel: Customer lifetime value through a loyalty programme?

In July 2015, Stefanie Pietzsch, guest relations and marketing manager of The Fairway Hotel, Spa & Golf Resort, a Johannesburg-based luxury city resort owned by property developer Guvon Investments, considered introducing a loyalty programme to reward

Mowana Spa: A top-to-toe experience

Since the opening of Mowana Spa at the Indaba Hotel in Fourways, north of Johannesburg, three years ago, marketing manager Sharon Hunink had sought to create an experience that would entice her customers to return again and again. The spa industry was

Strategy Mapping: Case of NamWater

Knowing-doing gap is an issue that most organizations struggle with. Strategy mapping can help to overcome that gap by illustrating strategy in a cause-and-effect format, and making strategy easier to understand. This in turn can facilitate the bridge

Industrial Relations in South Africa: Labour Laws, Labour Institutions and Political Disillu

In 2014, South Africa experienced its longest and costliest strike ever: a five-month stoppage in the platinum sector that cast doubt on the institutions and culture of the country’s labour relations framework. After the strike came to an end in la

Poultry Tariffs: Levelling the Playing Field or Rewarding Inefficiency? EPILOGUE

In July 2013, Siyabulela Tsengiwe – chief commissioner of the International Trade Administration Commission of South Africa (ITAC) – and ITAC commissioners met to make a final determination on a highly contentious customs tariff application. The

Entrepreneurship Development in Namibia

Entrepreneurship has assumed tremendous importance for accelerating economic growth both in developed and developing countries (Baporikar, 2007, 2009). It promotes capital formation and creates wealth in country. Hence, entrepreneurship development is

Relook at South African Talent Management Strategy thru Global Lens

Marchington and Wilkinson (2012) suggest that effective talent management is essential for ‘competitive edge and future survival’, specifically relating to leadership talent. Of course, volatile economic context tends to render talented leadership

SWOT Approach for Flying High: A Case of Air Namibia

When you run an organisation, one is likely to have many issues which need attention and prioritisation. More so, it is true when it a complex organization like that of airlines. Airlines, not only has diverse mix of people who bring a range of skills

The Saga of Prodigious Namibian Entrepreneur: Harold Pupkewitz

The world’s history is replete with examples of how individuals invested – called ‘entrepreneurs’ or ‘entrepreneurial managers’ - can result in big pay offs. These individuals dare to dream, have vision, foresight and untiring energy to pu

Culture - Learning - Development Nexus in Namibian Higher Education

Significant body of literature suggests that different students have different styles of learning, in which they learn more effectively. Furthermore, the influence of cultural background on the way of thinking of individuals, and hence their learning

Strategic Approach to Tourism Development: A Case of Namibia

The importance of the tourism system for economic development in Namibia has been clearly acknowledged in the development strategies and plans. Despite this, there have been few detailed and comprehensive studies of the structure, dynamics and potenti

Kagiso Trust: Deciding its Future

In November 2014, Kagiso Trust (KT) was at an important crossroads. Anti-apartheid struggle icons such as Dr Beyers Naudé and Archbishop Desmond Tutu had established the organisation with European Union (EU) funds in the 1980s to promote the struggle

Transport as an Enabler for Infrastructure Development in African Countries

The New Partnership for Africa's Development (NEPAD) identifies infrastructure and regional integration as major parameters for economic growth and poverty reduction in Africa. Regional integration is essential to building markets, creating robust and

Beauty Factory: Planning a Future in a Slow Economy

Le-Sel Research, a family-owned, South African manufacturer of beauty products, launched Beauty Factory in 2011, after seeing a gap for affordable, high-quality beauty products. As a boutique retailer of beauty and home products, the brand had achieve

Cocoa Agro Smallholder Approach to Sustainability

In today’s globalizing world, can agricultural growth still jump-start overall growth? And what are the essential policies to accelerate agricultural growth to fulfill its historic role? How would cocoa agro smallholder approach ensure sustainabilit

The Washing Powder Wars: Ariel vs Omo

On 12 November 2014, Omo, Unilever South Africa’s premium washing powder brand, was facing the biggest challenge yet to its 50-year dominance of the South African washing powder market. Proctor and Gamble (P&G) had launched Ariel in May of the previ

Calum McCracken and NGN Telecoms: The Power of Perseverance

In September 2014, Calum McCracken, chief executive officer (CEO) of Next Generation Network Telecommunications (Pty) Ltd (NGN Telecoms), met with his partners to discuss the company’s Kenyan dilemma. Doing business in Kenya had proved to be far

Dimension Data in Africa: Making BEE Week

In September 2012, IT firm Dimension Data paid out R1.26 billion to the various participants in a broad-based black economic empowerment (BBBEE) deal that the company had signed eight years earlier. When Dimension Data had first embarked on its empowe

Dimension Data in Africa: Making BEE Week

In September 2012, IT firm Dimension Data paid out R1.26 billion to the various participants in a broad-based black economic empowerment (BBBEE) deal that the company had signed eight years earlier. When Dimension Data had first embarked on its empowe

The Sebata Group: Doing Business the African Way

Matome Modipa, executive chairman and founder of the Sebata Group of technical engineering and management consultants, enjoyed coming to work. His offices in Midrand, near Johannesburg, had an open and friendly feel, and the pervading ethos reflected

Business Process Outsourcing and Offshoring: Could Yahluma Compete?

In January 2009, young entrepreneurs Ayanda Qunu and Thembi Bhayi abandoned their plans to start a fully owned contact centre, Yahluma Solutions Ltd, in Buffalo City in the Eastern Cape, South Africa. Even with the assistance of a financial incentive



AABS Insight Newsletter

AABS Insight is the Association's quarterly newsletter.

Sign Up Here


Emerald AABS Case Study Competition 

The Emerald AABS 2018-2019 Case Study Competition will be launched on the 1st August 2018. 

AABS Case Studies

Over 300 African case studies are listed in the AABS case study database.

Submit a Case Study Here

View a Case Study Here