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AABS Case Studies

Royal Dutch/Shell in Nigeria Stakeholder Simulation: Nigerian National Petroleum Corporation

The goal of the simulation is to illustrate the challenges in anticipating points of common interest, and the difficulties of overcoming initial antagonistic framing in order to work together to develop novel positions. The simulation illustrates the

Yogurt Mamas: Probiotics in Tanzania

The case illustrates a grassroots enterprise path to self-sufficiency in a subsistence market context. It explores the gradual evolution of a business model with strong pro-social mandates (pro-health, pro-women) and asks which growth options may best

Yola: Managing Multiple Challenges

The South-African founder of Yola, a San Francisco-based company that provides simple website creation software, has developed a vibrant business that went from eight to more than 40 employees in only a year. He has secured two rounds of funding from

Barrick Gold Corporation - Tanzania

This case examines the giant Canadian mining corporation, Barrick Gold Corporation (Barrick), (called Africa Barrick Gold plc since 2009), and the way it engages in sustainable community developments that surround its mining activities in Tanzania. Fo

Chabros International Group: A World of Wood

The Chabros International Group case examines how a Lebanese multinational wood company confronts a drastic drop in its largest subsidiary's sales after 2008's global economic crisis. Antoine Chami, Chabros's owner and president, was reviewing his com

Stakeholder Management and the Endangered Wildlife Trust

The Endangered Wildlife Trust (EWT) had been in existence for 35 years and up until recently had grown organically by taking on new projects as and when they arose. While this had had the advantage of the EWT maintaining its relevance, the EWT had los

Danimal in South Africa: Management Innovation at the Bottom of the Pyramid

The case focuses on management innovation in the South African dairy industry, describing how an innovative new yoghurt product, Danimal, was created specifically for the market at the base of the pyramid. It explains how management of the product lin

Platmin Mining: Managing Your Stakeholders in Developing Economies

This case deals with the problems that Platmin faces as it heads toward full production at a new open-cast mine in the Pilanesberg area in South Africa. Platmin is caught in a very difficult situation that is affecting the viability of the operation:

Ransom on the High Seas: The Case of Piracy in Somalia

The setting of this case is off the coast of the failed state of Somalia, where incidents of piracy have increased dramatically over the past few years. In this case a group of 14 pirates have hijacked a cargo ship full of machinery, but have yet to m

Woolworths SA: Making Sustainability Sustainable

Woolworths was founded in 1931 by Max Sonnenberg, with one store in Cape Town. By 2009, it had 408 stores, making it one of the largest retail chains in the country. Woolworths’ main product ranges are food, clothing and homeware, targeted predomina

Woolworths SA: Making Sustainability Sustainable

Woolworths was founded in 1931 by Max Sonnenberg, with one store in Cape Town. By 2009, it had 408 stores, making it one of the largest retail chains in the country. Woolworths’ main product ranges are food, clothing and homeware, targeted predomina

First National Bank: Developing a Culture of Innovation

It was mid-September 2010. All 50 finalists in the annual First National Bank (FNB) Innovators Campaign were about to present their ideas to the judges. For CEO Michael Jordaan, this was a highlight in his calendar – he always looked forward to bein

Corporate Social Responsibility Activities related to HIV/AIDS Prevention at Sechaba Brewery Holdings Limited

This paper investigated the perceptions of Sechaba Brewery Holdings Limited employees on corporate social responsibility (CSR) activities related to HIV/AIDS prevention in order to provide informed guidelines and to increase awareness. The results in

Coca-Cola’s MDCs: Distribution Effectiveness vs Social Responsibility?

By June 2010, The Coca-Cola Company’s (Coca-Cola) micro distribution centre (MDC) network in Africa had proven to be incredibly successful. Coca-Cola had built up the network to distribute its products through small, independent local entrepreneurs

SA Metal Group: Could Bigger Be Better?

In November 2010, Clifford Barnett – director and co-owner of family business, SA Metal Group (SA Metal) – put his hard hat down on his desk, looked out on the busy scrapyard below his window in Epping, Cape Town and pondered the company’s growt

The JSE/BESA Merger: Navigating the Integration Minefield

On 22 June 2009, the JSE Limited (JSE) and the Bond Exchange of South Africa Limited (BESA) merged. Nicky Newton-King, deputy CEO of the JSE, had been tasked with leading the integration of the two organisations. She knew that a speedy and smooth tran

The JSE/BESA Merger: Navigating the Integration Minefield

The JSE/BESA Merger: Navigating the Integration Minefield A few days before the JSE Limited (JSE) and the Bond Exchange of South Africa Limited (BESA) merged on 22 June 2009, Nicky Newton-King, deputy CEO of the JSE, –who had been tasked with lea

Ndaba Ntsele: Entrepreneurial Vision

On 19 May 2010, Ndaba Ntsele – Ernst & Young World Best Entrepreneur (SA, 2007) and CEO of Pamodzi Investment Holdings (PIH), a diversified investment company – was preparing for the launch of Pamodzi Aviation the next day. The company had secured

Remgro: Distributing its Tobacco Interests

It was December 2009, just over a year since Remgro Limited (Remgro) had completed the distribution of its indirect shareholding in British American Tobacco plc (BAT): 90% of its shares had gone to its shareholders, while the balance of 10% went to a

Competition Commission: 1999–2009

The Competition Act of 1998 came into force in South Africa on 1 September 1999, and enabled the establishment of three bodies: the Competition Commission (the Commission), The Competition Tribunal (the Tribunal) and the Competition Appeal Court (CAC)

Phodiclinics’ Acquisition of New Protector:

On 31 October 2006, executives at the Council for Medical Schemes (CMS) and private hospital group Netcare were eager to hear the Competition Tribunal’s decision regarding the acquisition of the New Protector Group hospitals by Phodiclinics (Pty) Lt

Phodiclinics’ Acquisition of New Protector: Increasing Concentration?

Despite the fact that the summary of the Tribunal’s deliberations, with non-confidential information only, ran to some 63 pages, its decision was straightforward. The Tribunal considered that New Protector was a failing firm – “or more precisely

Competition Commission vs South African Airways (2005)

2005 – The Tribunal’s Decision The Tribunal found SAA in contravention of the Act, that is that its incentive schemes had been exclusionary and that it had abused its dominant position in the market. The Tribunal also noted while it wasn’t nece

Competition Commission vs South African Airways (2005)

In July 2005, the BA/Comair (Comair) executives were eagerly awaiting the Competition Tribunal’s decision in the case brought by the Competition Commission against South African Airways (Pty) Ltd (SAA), South Africa’s dominant domestic airline. Th

Discovery Ltd: Entrepreneurship in its DNA

On 1 September 2009, as financial services firm, Discovery Ltd was about to release its annual results for 2008/2009, its chief executive officer (CEO) and founder Adrian Gore, took some time to consider the company’s trajectory since its inception

eThekwini MetroConnect: Broadband for the Community

In the early 2000s, the eThekwini Municipality (the City) embarked on a strategy to turn Durban into a ‘Smart City’. As availability and quality of ICT infrastructure was the prerequisite for achieving this goal, the City started laying a next-gen

Team Barloworld: Building a Global Brand

It was July 2008 and the Tour de France had just finished. Barloworld Ltd, an industrial brand management company, had sponsored one of the teams that took part – named Team Barloworld. It was a team that had proven extraordinarily successful in 200



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Emerald AABS Case Study Competition 

The Emerald AABS 2017-2018 Case Study Competition is open! Entries close on 28 February 2018. 

AABS Case Studies

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