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AABS Case Studies

Competition Commission: 1999–2009

The Competition Act of 1998 came into force in South Africa on 1 September 1999, and enabled the establishment of three bodies: the Competition Commission (the Commission), The Competition Tribunal (the Tribunal) and the Competition Appeal Court (CAC)

Phodiclinics’ Acquisition of New Protector:

On 31 October 2006, executives at the Council for Medical Schemes (CMS) and private hospital group Netcare were eager to hear the Competition Tribunal’s decision regarding the acquisition of the New Protector Group hospitals by Phodiclinics (Pty) Lt

Phodiclinics’ Acquisition of New Protector: Increasing Concentration?

Despite the fact that the summary of the Tribunal’s deliberations, with non-confidential information only, ran to some 63 pages, its decision was straightforward. The Tribunal considered that New Protector was a failing firm – “or more precisely

Competition Commission vs South African Airways (2005)

2005 – The Tribunal’s Decision The Tribunal found SAA in contravention of the Act, that is that its incentive schemes had been exclusionary and that it had abused its dominant position in the market. The Tribunal also noted while it wasn’t nece

Competition Commission vs South African Airways (2005)

In July 2005, the BA/Comair (Comair) executives were eagerly awaiting the Competition Tribunal’s decision in the case brought by the Competition Commission against South African Airways (Pty) Ltd (SAA), South Africa’s dominant domestic airline. Th

Discovery Ltd: Entrepreneurship in its DNA

On 1 September 2009, as financial services firm, Discovery Ltd was about to release its annual results for 2008/2009, its chief executive officer (CEO) and founder Adrian Gore, took some time to consider the company’s trajectory since its inception

eThekwini MetroConnect: Broadband for the Community

In the early 2000s, the eThekwini Municipality (the City) embarked on a strategy to turn Durban into a ‘Smart City’. As availability and quality of ICT infrastructure was the prerequisite for achieving this goal, the City started laying a next-gen

Team Barloworld: Building a Global Brand

It was July 2008 and the Tour de France had just finished. Barloworld Ltd, an industrial brand management company, had sponsored one of the teams that took part – named Team Barloworld. It was a team that had proven extraordinarily successful in 200

Zest: A Driving Force in Motors

Johannesburg-based Zest, well respected in the electric motor industry, was the only distributor of WEG motors throughout southern Africa. In 2001, its chief executive officer (CEO), James Blakemore, added variable speed drives (VSDs) to the product p

Woolworths SA: Something in the Yoghurt Mix (with Epilogue)

Woolworths SA: Something in the Yoghurt Mix In May 2008, alerted by a primary dairy supplier that one of its raw material suppliers may be including gelatine in its products, Julian Novak, divisional director of food at Woolworths SA , tasked his t

Verity: In Tune with Viral Marketing

Looking across the bay from her home in Hout Bay, Cape Town singer Verity Price (known to her fans as Verity) reflected on how she had not allowed the exclusive South African music industry to prevent her from making and selling her first album. She w

The Phone Shop: Growth and the Entrepreneur - Part A + Part B

(Part A) In August 2006, the lease on The Phone Shop – a business that the Brill family had run for the past 18 years – was up for renewal. In recent years, the shop had not performed well, but Eran Brill believed that because it had developed

Tashas Franchising

It was a Saturday morning in April 2009 at Tashas at Atholl Square: the first Tashas that Natasha Sideris had opened, and her flagship store. As always, the restaurant was incredibly hectic. Sideris walked over to a table where one of the guests was c

Broad–based Black Economic Empowerment: 2004 – 2009

One of the most important black economic empowerment events of the period 2004 to 2009 was the promulgation of the Broad-based Black Economic Codes of Good Conduct (the Codes) in February 2007. In 2004, when the Broad-based Black Economic Empowerment

Altis Biologics: From Labs to Riches?

Doctor Nicolaas Duneas was in a quandary: as he sat in his dishevelled office at the Tshwane University of Technology (TUT), he pondered the future of his company Altis Biologics. Founded in 2002, Altis was a small biotechnology company specialising i

Pamodzi Investment Holdings: To List or Not to List?

In January 2008, the black-owned Pamodzi Investment Holdings (PIH) was at a crossroads, as its chief executive officer (CEO), Ndaba Ntsele, sat down with his board to discuss how to finance the growth of the business. Ntsele and co-director, Solly Sit

Hollard: The Office Move

We shape our buildings, and afterwards our buildings shape us – Winston Churchill (28 October 1943) By April 2009, Hollard Insurance had been in Arcadia, its new building, for a little over three years. A key motive behind the move had been to

MCM Wines in China: Taking on the Dragon

In July 2009, businessman and entrepreneur, Martyn Mills of MCM Wines, reconsidered his marketing strategy. He had been exporting his own wine to China since 2003 and had recently signed an agreement with the prestigious South African wine estate, Gro

Woolworths SA: Making Sustainability Sustainable

In February 2009, Justin Smith, manager of the Good business journey at Woolworths , a leading South African department store, was a worried man. Woolworths had launched its five-year sustainability strategy just under two years before. After undertak

Deposita: Whether to dominate the value chain or not

Post-Apartheid South Africa has been characterized by high levels of crime, but also by sustained increases in the income levels of the previously disadvantaged black community. Cash is the preferred method of payment for new entrants into an economy,

The Times – Bridging the Old with the New

It was April 2007, and Ray Hartley still had myriad unanswered questions in the lead-up to the launch of a new daily newspaper, The Times, in June 2007. As the editor, he debated whether the paper, with its online functionality, would be targeting a b

Legal Aid Board: Balancing the Scales of Justice

In 1998/1999, the Legal Aid Board faced closure because of a contingent liability of more than R600 million for legal services delivered by private practitioners to the organisation’s clients. Since then, through three phases of transformation, unde

Andbeyond: From Africa to India and Beyond

Steven Fitzgerald looks relaxed as he arrives home from his fourth trip to South America this month. The chief executive officer of Andbeyond (originally Conservation Corporation Africa), a leader in luxury ecotourism, is taking his company to new cli

Brian Bruce: New Century Leader

Brian Bruce – New Century Leader In July 2008, Brian Bruce, chief executive of the 106-year-old construction, mining, engineering and manufacturing giant Murray & Roberts, had been at the helm for eight years. His leadership has resulted in a s

eNaTIS: What Went Wrong?

On 31 May 2007, Werner Koekemoer, project manager for the eNaTIS (a new national traffic information system) in the Department of Transport (DoT), and Johan Vorster, project director of Tasima (the consortium that had developed the system), met to ref

Treatment Action Campaign: Managing Activists (TAC)

It was mid-2008 and Zackie Achmat, founder of the Treatment Action Campaign (TAC) − widely regarded as one of the most successful HIV/AIDS activist organisations in the world − sat in his office in the historic Westminster House in Adderley Street

Dan Olofsson: IT Magnate at a Turning Point

“We cannot just sit by and do nothing!” said Sebastian Olofsson to his uncle, Dan Olofsson, a Swedish IT billionaire and owner of a private game reserve in Hluhluwe (northern KwaZulu-Natal, South Africa). It was February 2003, they were both at th

Pick n Pay: Changing its Environmental Footprint

Pick n Pay’s initial steps to address environmental issues in the 1980s culminated in 2007 with the launch of its Sustainable Development Vision and Action Plan. Although the plan commits the organisation to a number of environmentally-friendly goal



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Emerald AABS Case Study Competition 

The Emerald AABS 2018-2019 Case Study Competition will be launched on the 1st August 2018. 

AABS Case Studies

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