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Against an unstable and harsh economic environment, Dunlop Nigeria had recorded an average real growth of 20% in sales and 11% in asset size. In March 1991 the company had invested in the purchase of 60% of the shares of PAMOL, thus integrating backwa


Red Star is a Nigerian courier company that has a technical agreement with Federal Express (Fedex). The case provides a short history of thecompany and a brief presentation of Red Star services. The company was in a sore state by 1995, with high debts


This case describes the circumstances that led to the adoption of briefing sessions for employees at all levels in a manufacturing concern, and how these briefing sessions are conducted. The main objective from the point of view of the HR Director is


Guaranty Trust Bank Plc, a highly successful Nigerian indigenous "new generation" bank, decided to devote 2% of its profit before tax to corporate donations and to concentrate its giving for several years on a single project: the rehabilitation of a S


This is the first of a two-case series. The case is useful for a Strategy course or a HR Management course. The main objective of Part I is to examine the fit between the HR strategy and the business strategy. The objective of Part II is to get partic


This is the second of a two-case series. The case is useful for a Strategy course or a HR Management course. The main objective of Part I is to examine the fit between the HR strategy and the business strategy. The objective of Part II is to get parti


Enterprise systems, better known as enterprise resource planning (ERP) systems, are a mystery to many. What differentiates an ERP from a traditional information system? This introductory note provides an understanding of enterprise systems. In additio


John Tobi, a married man with young children, is looking for a new job. He has to choose now one of four job offers and is weighing the pros and cons of each one in view of his life priorities. Trade-offs are inevitable… This case engages participan


Chidi is under pressure from his mother (to whom he is very attached) to get married. He looks at the various options he currently has and wonders which one to choose, all things being considered. This case is an attractive introduction to Analysis of


Since 1996, when international motorcycle manufacturer Harley-Davidson first established a presence in South Africa, the company had grown from only one dealership to seven independent dealerships in 2007. Expansion into the female market had been hig

Garth Japhet (B): Soul City Institute for Health and Develepment communication: core business principles: performance management; organisational growth; South Africa’s transformation

Dr Garth Japhet is executive director of Soul City Institute for Health and Development Communication, a multi-media social change initiative that educates the public about health and positive lifestyle choices. Today, the organisation’s regional pr

Software Technologies Limited (STL)

One of the AABS Case Study Competition Winners of 2008.

Zenon Environmental, Inc

Emerging markets represent a very sizable opportunity for Zenon, a leader in the membrane filtration technology, and the water treatment industry in general. The replication of the developed economies model in emerging markets is fraught with difficul

Young Designers Emporium: growth and the entrepreneur

In the nine years since its inception, Paul Simon, founder and chief executive of Young Designers Emporium (YDE), had grown his vision of providing cutting-edge fashion and lifestyle products created by hopeful young South African designers, into a su

Woolworths SA: clothing turnaround strategy

In the 2004 financial year, for the third year in a row, the results of fashion and food retailer Woolworths were behind those of its competitors. Comparing turnover growth rates of the major sector players over the 2002 to 2004 period indicated that

WIPHOLD: beyond labor and consumption

This is the first of a four-case series (IMD-1-0220 to IMD-1-0223). This case series documents the incredible journey from 1994 to 2005 of one of the most original black economic empowerment (BEE) vehicles in post-apartheid South Africa, the Women Inv

Western Soudan Exporters

Western Soudan Exporters, a corporate body, was a trader in groundnuts, hides and skin, which often made advance deposits to middlemen to purchase these products. This was the practice in the trade to induce customers to buy. At the end of each year,

West African Portland Cement: leveranging on Lafarage's global experience

After the acquisition of Blue Circle in 2001, Lafarge SA became the number one cement manufacturer worldwide. In Nigeria it inherited two companies in which Blue Circle had a majority shareholding namely West African Portland Cement (WAPCO) and Ashaka

Wendy Luhabe: on the boardwalk

Wendy Luhabe, who had been voted ‘South Africa’s most powerful business woman measured in terms of influence, not wealth’ by one of South Africa’s most respected business magazines, considered the latest offer she had received to chair the boa

Wendy Lucas Bull: making a difference

Wendy Lucas-Bull?s career was taking an entirely new direction. She had spent the last 10 years working in various capacities for FirstRand, one of South Africa?s largest financial services groups ? most recently as chief executive officer of the grou

VT Pharmacy Limited

n most retail and wholesale businesses, the management of inventory is a major challenge that the business manager has to face. The level of investment in inventory is an important element of working capital that cannot be ignored when liquidity and c


Vodacom Customer Care provided an extensive training programme for new call centre employees. It had also made an effort to ensure that the work environment at its various call centres was pleasant with modern amenities. The company provided its staff

Veronica Khosa: created a new model for home-based health care

Veronica Khosa is a social entrepreneur who has won international acclaim for developing a system of home based care for people suffering from chronic illness in impoverished areas. Issues dealt with in the case are; qualities and processes of social

VegPro Group: growing in harmony

Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the UK and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food productio

Value Communications Ltd: to franchise or not ot franchise

In an attempt to solve the problem of a young son regarding the ethical use of the Internet, Kola Olusola discovered a great business opportunity in the growing Internet market in Nigeria. He had no background in information technology. He had worked



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Emerald AABS Case Study Competition 

The Emerald AABS 2017-2018 Case Study Competition will be launched in August 2017. 

AABS Case Studies

Over 300 African case studies are listed in the AABS case study database.

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