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AABS Case Studies

TACKS FARMS LIMITED (B) – VENTURING INTO THE FUTURE

This is the Part B identifies the operational issues that the owners had to address and the basic requirements to improve the efficiency of their farms. The case exhibits show the projected revenue and fiancial performance of the farm after project im

TACKS FARMS LIMITED (A) -- IN THE BEGINNING… 1984-1995

This is the first of a series of 4 cases. Part A describes the beginning of Samuel and Gloria Tacki’s farm and the first steps Tacks Farms took to export its products (mangoes, papayas and assorted vegetables) to the European market. It can be usefu

LINKSERVE: NIGERIA’S PREMIER ISP

With the increasing demand for Internet services and the expected growth of the industry arising from the deregulation of the sector, Chima was facing the challenge of growth. However, growth posed a strategic problem for Chima. Getting VSAT services

DUNLOP NIGERIA

In 1999, Dunlop’s management decided to defend their volume by lowering their price. To effectively accomplish their strategy, Dunlop adopted a series of initiatives that were to boost sales and reduce operational costs. By following this strategy,

AVIAN SPECIALTIES (B): POSITIONING FOR GLOBAL COMPETITIVENESS

Gbenga James was at his desk located close to his modern hatchery, which was producing the highest number of day old chicks (DOC) in the country. He was busy by 8.00am putting the facts and figures together in preparation for the 11.00 o’clock meeti

AVIAN SPECIALTIES (A): MORE THAN CHICKEN FEED

The newly completed hatchery was one major step towards achieving Gbenga’s goal of turning his company into a fully integrated poultry farm by the new millennium; but he kept wondering what his next step should be. The company’s three products wer

Lawbreed Limited

Mr. Layi Babatunde, Editor-in-chief of Lawbreed limited, publishers of Judgements of the Supreme Court of Nigeria (more commonly known as S.C. Report) was reluctant to pay for an office accommodation in Port-Harcourt in October 2002. Acquiring an offi

CHALLENGES OF A CAREER WOMAN (B): THE BALANCING ACT

This is the second of a two-case series. After providing a brief summary of case (A), case (B) relates Obi's decision to resign and to take on the challenges she faces in her new job. Highly successful professionally, she has to dedicate more and more

FORGING A TEAM CULTURE AT MARATHON BANK

Marathon Bank faces the challenge of moving from a civil service to a dynamic private sector culture. The case describes the leader's effort to implant teamwork in the bank. The objectives of the case are (1) to make participants realise the need to g

HYGEIA NIGERIA LIMITED (B) -- RE-POSITIONING AS AN HMO

After five years of providing a managed care product, Hygeia’s management felt that the time had come to consolidate the gains from that business by giving it as much focus as the more traditional specialist fee-for-service business that had histori

HYGEIA NIGERIA LIMITED (A) – MANAGED HEALTH CARE IN NIGERIA

In May 1994, the management of Lagoon Hospital faced a new challenge: the hospital’s marketing team had brought in a proposal, from AA Ltd, a mid-sized multinational company, asking the hospital to quote a fixed price per employee per annum for its

Communication in Groups -- Social-psychological studies of groups: A literature review

This technical note will review the research literature, highlighting the findings that constituted important steps forward in the knowledge and understanding of how people work in groups.

Team Work

A great deal of ink has been flowing on the topic of teams, expressing a wide range of opinions. There are enthusiasts and there are skeptics. However, if teamwork is not simply going to join the list of management fads in vogue today and abandoned to

The Bad Fuel (a-d)

This negotiation case includes the respective briefs of the four parties to the negotiation. Victor Oil imports fuel from Germany into an African country and delivers it to PPMC, the petroleum parastatal corporation. One consignment proves to be subst

TANTALIZERS

Tantalizers is a leading company in the emerging fast food industry in Nigeria. The first outlet at Festac was started to keep Bose (Folu's wife) busy. By exploiting her previous work experience, Bose turned the venture into a business. Encouraged by

CEMENTING THE NATION: WEST AFRICAN PORTLAND CEMENT

West African Portland Cement (WAPCO) is at the point of making a decision regarding the replacement of the old kiln at its Ewekoro plant with a new dry process kiln. The 40-year old equipment made the running of the plant uneconomical. The unstable ec

DRIVING TO THE FUTURE: dUNLOP NIGERIA PLC

Against an unstable and harsh economic environment, Dunlop Nigeria had recorded an average real growth of 20% in sales and 11% in asset size. In March 1991 the company had invested in the purchase of 60% of the shares of PAMOL, thus integrating backwa

THE RED STAR SPIRIT

Red Star is a Nigerian courier company that has a technical agreement with Federal Express (Fedex). The case provides a short history of thecompany and a brief presentation of Red Star services. The company was in a sore state by 1995, with high debts

EMPLOYEE COMMUNICATION AT CONTINENTAL PRODUCTS PLC

This case describes the circumstances that led to the adoption of briefing sessions for employees at all levels in a manufacturing concern, and how these briefing sessions are conducted. The main objective from the point of view of the HR Director is

MASSEY STREET CHILDREN'S HOSPITAL

Guaranty Trust Bank Plc, a highly successful Nigerian indigenous "new generation" bank, decided to devote 2% of its profit before tax to corporate donations and to concentrate its giving for several years on a single project: the rehabilitation of a S

PERSONNEL POLICIES AT PARAGON MERCHANT BANK PLC (PART I)

This is the first of a two-case series. The case is useful for a Strategy course or a HR Management course. The main objective of Part I is to examine the fit between the HR strategy and the business strategy. The objective of Part II is to get partic

PERSONNEL POLICIES AT PARAGON MERCHANT BANK PLC (PART II)

This is the second of a two-case series. The case is useful for a Strategy course or a HR Management course. The main objective of Part I is to examine the fit between the HR strategy and the business strategy. The objective of Part II is to get parti

NOTE ON ENTERPRISE RESOURCE PLANNING (ERP) SYSTEMS

Enterprise systems, better known as enterprise resource planning (ERP) systems, are a mystery to many. What differentiates an ERP from a traditional information system? This introductory note provides an understanding of enterprise systems. In additio

JOHN TOBI

John Tobi, a married man with young children, is looking for a new job. He has to choose now one of four job offers and is weighing the pros and cons of each one in view of his life priorities. Trade-offs are inevitable… This case engages participan

CHIDI'S DILEMMA

Chidi is under pressure from his mother (to whom he is very attached) to get married. He looks at the various options he currently has and wonders which one to choose, all things being considered. This case is an attractive introduction to Analysis of

HARLEY-DAVIDSON(R) MOTOR COMPANY: BONDING WITH THE BIKER

Since 1996, when international motorcycle manufacturer Harley-Davidson first established a presence in South Africa, the company had grown from only one dealership to seven independent dealerships in 2007. Expansion into the female market had been hig

Garth Japhet (B): Soul City Institute for Health and Develepment communication: core business principles: performance management; organisational growth; South Africa’s transformation

Dr Garth Japhet is executive director of Soul City Institute for Health and Development Communication, a multi-media social change initiative that educates the public about health and positive lifestyle choices. Today, the organisation’s regional pr

Software Technologies Limited (STL)

One of the AABS Case Study Competition Winners of 2008.

Zenon Environmental, Inc

Emerging markets represent a very sizable opportunity for Zenon, a leader in the membrane filtration technology, and the water treatment industry in general. The replication of the developed economies model in emerging markets is fraught with difficul

 

 

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Emerald AABS Case Study Competition 

The Emerald AABS 2018-2019 Case Study Competition will be launched on the 1st August 2018. 

AABS Case Studies

Over 300 African case studies are listed in the AABS case study database.

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