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USB’s Small Business Academy: new intake starts classes in Eastern Cape

Publish date:2018-01-30

USB SBA Eastern Cape HR 01

Attending the opening of the second intake of USB’s Small Business Academy programme for small business owners from the Eastern Cape are (from left) Ayanda Gqoboka (CEO of JOGEDA), Thabo Machine, Executive Mayor Zibonele Dumzela, Dr Marietjie Theron-Wepener (Head of the USB SBA programme), Nthabiseng Booi and  Ace Nonjola. 

In an effort to fight the challenges of poverty and unemployment, and the remoteness of rural Eastern Cape, USB’s Small Business Academy (SBA) has partnered for the second year with the Joe Gqabi Economic Development Agency (JoGEDA) to offer sponsored business development support to small business owners in the area.  

On 22 January 2018, 26 small business owners from the Eastern Cape embarked on the nine-month SBA programme which covers training in general management, finance, marketing, computer skills and business plan development.  Mr Ayanda Gqoboka, CEO of JoGEDA, said that in 2017, the partnership has demonstrated the immense change that is possible. “JoGEDA’s partnership with USB helps to ensure better support for entrepreneurs.  Last year, the SBA programme assisted our first group to run their enterprises with structure, have a clear plan and greater understanding of the potential of their individual businesses. The results so far have been outstanding.” According to Dr Marietjie Theron-Wepener, Head of USB’s SBA programme, “Many SMMEs don’t survive their first years due to a lack of business knowledge, the inability to create a business plan and poor market research amongst other. As a business school USB aims to give life to its vision of having a meaningful impact in society. By extending the SBA programme, which has been running successfully in the Western Cape for five years, for the second year to rural Eastern Cape, we will be able to have a greater impact on the lives and livelihood of the district.”



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